Post Grad Management Institutes with a Difference

Wednesday, February 19th, 2020

Post Grad Management Institutes with a Difference

The world of Management Education is entering a very interesting and dynamic period. Evolution will be constant in the corporate world over the coming years, maybe decades, and likewise, education has to respond to the challenges. In India in particular, management education needs to focus on solving complex issues arising from a vast population with differing needs. And if the country needs to truly grow holistically, it needs skilled professionals at the grassroots levels. Fortunately, there are enough such institutes for solving this requirement. Collectively, they are known as Sectoral B-Schools. At such places, instead of specializing in the usual fields such as finance, IT, HR or marketing, aspiring managers hone their skills by studying subjects within the respective niche areas. This article explores some such institutes.

Indian Institute of Forest Management (IIFM), Bhopal

As the name suggests, this institute offers specialization in Forest Management. The campus is considered one of the best in the country, covering over 200 acres of land on a pristine green territory. There is further super-specialization in Development, Environment or Conservation-&-Livelihood fields. Students graduating from this place can work in the development sector, environment-based consultancies, international funding agencies, NGOs, implementation organizations, paper industry, timber industry, eco-tourism, microfinance or several other related industries. IIFM accepts scores from both CAT as well as XAT. The cutoffs for a GDPI (Group Discussion and Personal Interview)call don’t go that high, but during the interview, one has to show a knack towards solving social and environmental issues.

Mudra Institute of Communications, Ahmedabad (MICA)

This institute was initially promoted by one of India’s leading advertising agencies- Mudra. Over time, MICA has acquired this niche position where it is considered a sectoral b-school but working in a sector that is extremely relevant for conventional corporate. Students specialize in digital marketing, advertising, corporate communications or PR. Graduating students work for some of India’s top media houses, content writing institutes, advertising agencies or at the corporate communication tables of top multinationals. MICA has two rounds of tests. Firstly, students need to appear in CAT which is sort of a qualifying exam. Then, few months later they give the MICAT test. MICAT tests students on diverse subjects such as General Awareness, Divergent-Convergent Reasoning and on conventional topics such as verbal and quantitative ability. There is even a psychometric test as part of this. Another section which is descriptive is perhaps the most unique part of MICAT. It tests students on their creative aptitude, so essential for the industry MICA trains students to get into.

Institute of Rural Management, Anand (IRMA)

The town of Anand in Gujarat is renowned for its milk and dairy industry, giving rise to Amul one of the world’s best-known cooperatives. IRMA students are required to work in rural areas. If India is to holistically develop over the coming decades, it has to have a strong rural base. Rural projects are gaining a lot of central government funding, so a lot of implementation agencies are involved in grassroots execution so top management graduates are required. A lot of corporates are also making a beeline with rural specific projects such as ITC’s e-Choupal initiative. Like MICA, IRMA too has a three-stage selection process. The first one is the CAT exam, following which one appears for IRMA’s own exam. Here the section on “Issues of Social Concern” is of utmost importance as it tests students’ awareness on national issues concerned with the social sector. One needs to have good knowledge of the key developments and patterns in the agro-rural environment in India.

Indian Institute of Tourism & Travel Management (IITTM), Gwalior

This is the nodal institute under the Ministry of Tourism & Travel. IITTM also has campuses in Noida, Bhubaneshwar, Nellore, and Goa though the last one is primarily dedicated to water sports’ courses. But it is the Gwalior campus that is considered the finest in this group. Students undergo a variety of courses such as travel, leisure, tourism and the online international platforms. Students can work at hotels, tourism boards, e-marketers, booking houses or travel agencies. For admissions, one can appear in any of the national or internationally recognized papers. Or, one can even go for the IITTM own test. After this, the best candidates will be screened post the GDPI round.

Indian Institute of Health Management and Research (IIHMR), Jaipur

India is emerging as one of the top Medical Tourism hubs, thanks to its renowned hospital chains, top medical professionals and comparatively affordable pricing compared to western markets. That is where professional management comes to the fore. This institute helps hone skills to manage medical professionals, and to ensure the soft skills necessary to cater to such diverse clientele. In addition, the institute’s practice-based pedagogy encourages students to spend time in rural areas and contribute towards overall development. There are also branches in Delhi and Bengaluru. For selection here also, candidates need to have given the CAT exam, but other national or international exams such as XAT, ATMA, MAT, GMAT or CMAT will also do. These are merely qualifying tests, after which the best candidates based on profile will be given call letter to appear for the GDPI round.

National Centre for Management of Agricultural Extension (MANAGE), Hyderabad

MANAGE was set up by the Ministry of Agriculture & Farmers’ Welfare. Beyond academics, this institute provides a lot of consultancy services to government or aided projects. The aim is to develop solutions to improve farmers’ lives, increasing crop yield and to maintain sustainability of agricultural practices. The admissions process is similar to the others. There is another related institute one can explore for the same sector which is NIAM (National Institute of Agricultural Marketing) located in Jaipur.

Over time, these institutes have developed organically to a point where they can compete with their peers internationally. Super-specialized skills get ingrained to ensure the right blend for the respective sectors. They have carved out a niche for themselves for students to differentiate themselves in this otherwise me-too world. These are also sectors where immediate attention is required, so talented and well-educated management professionals can make a world of difference.

This article was contributed by Aritro.
Aritro is an accomplished teacher and trainer with more than 8 years of experience in this field. He has worked with colleges, corporates and coaching institutes. He is also an established blogger having written extensively in the fields of education, environment, business, football, cinema, travel and food. In 2018 he was the Mentor to All India Rank 1 in the DUJAT exam.

You can also see: What the Football World Cup can teach each CAT Aspirant

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